{"id":11591,"date":"2024-05-11T13:20:00","date_gmt":"2024-05-11T11:20:00","guid":{"rendered":"https:\/\/www.lucacassara.it\/ux\/?p=11591"},"modified":"2025-05-12T15:43:43","modified_gmt":"2025-05-12T13:43:43","slug":"direct-e-commerce-per-partite-iva","status":"publish","type":"post","link":"https:\/\/www.lucacassara.it\/ux\/?p=11591","title":{"rendered":"DIRECT \u2013 Sito ed E-commerce B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11591\" class=\"elementor elementor-11591\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b97ffd e-flex e-con-boxed e-con e-parent\" data-id=\"9b97ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070946d e-con-full e-flex e-con e-child\" data-id=\"070946d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd0aa2 elementor-widget elementor-widget-text-editor\" data-id=\"8dd0aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Un portale digitale pensato per semplificare l&#8217;acquisto di soluzioni di telefonia fissa e mobile da parte di professionisti e aziende.<\/h5><h5><strong>Contesto<\/strong><\/h5><p>Tipo progetto:E-commerce B2B per clienti con Partita IVA<br \/>Ruolo: UX\/UI Designer<br \/>Durata: 4 mesi<br \/>Tools: Adobe XD<br \/><br \/><\/p><h5><strong>Il Problema<\/strong><\/h5><p>Il committente necessitava di una piattaforma online dedicata ai clienti business per facilitare l&#8217;acquisto di servizi di telefonia. L&#8217;obiettivo era creare un&#8217;esperienza utente intuitiva che permettesse ai professionisti di selezionare e attivare offerte in autonomia, riducendo la dipendenza dal supporto telefonico e migliorando l&#8217;efficienza del processo di vendita.<br \/><br \/><\/p><h5><strong>Obiettivi di Progetto<\/strong><\/h5><ul><li>Sviluppare un portale e-commerce user-friendly per clienti business.<\/li><li>Permettere la personalizzazione delle offerte in base alle esigenze specifiche.<\/li><li>Integrare un sistema di consulenza online per supportare gli utenti durante il processo di acquisto.<\/li><li>Garantire un&#8217;esperienza coerente con l&#8217;identit\u00e0 del brand\u00a0<br \/><br \/><\/li><\/ul><h5><strong>Approccio &amp; Soluzione<\/strong><\/h5><ul><li>Analisi delle esigenze dei clienti business attraverso interviste e survey.<\/li><li>Progettazione di wireframe e prototipi interattivi per testare l&#8217;usabilit\u00e0.<\/li><li>Implementazione di un design responsive per garantire l&#8217;accessibilit\u00e0 da diversi dispositivi.<\/li><li>Collaborazione con il team di sviluppo per assicurare la coerenza tra design e funzionalit\u00e0 implementate.<br \/><br \/><\/li><\/ul><h5><strong>UI e Visual Design<\/strong><\/h5><ul><li>Utilizzo di una palette cromatica coerente con il brand\u00a0<\/li><li>Design pulito e minimalista per facilitare la navigazione.<\/li><li>Iconografia intuitiva per rappresentare le diverse categorie di servizi.<\/li><li>Tipografia leggibile e gerarchia visiva chiara per guidare l&#8217;utente attraverso il processo di acquisto.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cc452 elementor-widget elementor-widget-lqd-carousel lqd-group-carousel w-full\" data-id=\"e3cc452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div 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