{"id":11592,"date":"2025-05-09T13:20:04","date_gmt":"2025-05-09T11:20:04","guid":{"rendered":"https:\/\/www.lucacassara.it\/ux\/?p=11592"},"modified":"2025-05-12T15:42:39","modified_gmt":"2025-05-12T13:42:39","slug":"artglamour-un-magazine-artistico-editoriale","status":"publish","type":"post","link":"https:\/\/www.lucacassara.it\/ux\/?p=11592","title":{"rendered":"Art&amp;Glamour \u2013 Magazine e Shop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11592\" class=\"elementor elementor-11592\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b97ffd e-flex e-con-boxed e-con e-parent\" data-id=\"9b97ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070946d e-con-full e-flex e-con e-child\" data-id=\"070946d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd0aa2 elementor-widget elementor-widget-text-editor\" data-id=\"8dd0aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Dalla progettazione UX\/UI allo sviluppo e alla guida strategica di uno dei magazine fotografici e culturali pi\u00f9 innovativi nel panorama italiano.<\/h5><h5><strong>Contesto<\/strong><\/h5><p>Tipo progetto: Editoriale \/ Web Magazine \/ E-commerce culturale<br \/>Ruolo: UX\/UI Designer \u2192 Digital Director<br \/>Durata: in corso (dal 2021)<br \/>Tools: Adove XD, WordPress (custom), Elementor, Google Analytics, Meta Suite<\/p><p><strong>Il Problema<\/strong><\/p><ul><li>Art&amp;Glamour nasce come rivista cartacea artistica e culturale, ma necessitava di un ecosistema digitale moderno per:<\/li><li>ampliare la diffusione online<\/li><li>consolidare la brand identity<\/li><li>offrire una UX coerente tra contenuti editoriali, vendite, community e social<\/li><\/ul><h5><strong>Obiettivi di Progetto<\/strong><\/h5><ul><li>Progettare un portale web editoriale elegante e funzionale, coerente con l\u2019identit\u00e0 della rivista<\/li><li>Ottimizzare la fruizione dei contenuti (interviste, articoli, portfolio) su dispositivi mobili<\/li><li>Collegare il cartaceo al digitale con una strategia multicanale (web + social + newsletter)<\/li><li>Integrare spazi per editoria collaborativa, promozione artisti, inserzioni pubblicitarie e storytelling per brand e progetti speciali<\/li><\/ul><h5><strong>Approccio &amp; Soluzione<\/strong><\/h5><ul><li>Definizione di information architecture e flussi di navigazione per lettori, contributor e partner commerciali<\/li><li>UX\/UI Design orientato alla leggibilit\u00e0, all\u2019emozione visiva e al contenuto<\/li><li>Sviluppo custom su piattaforma WordPress con focus su performance, SEO e integrazione social<\/li><li>Manutenzione e ottimizzazione continua come Digital Director: supervisione dei flussi editoriali, branding, dati e marketing digitale<\/li><li>Supporto alla redazione nella creazione di contenuti digital-first e nella pianificazione strategica<\/li><\/ul><h5><strong>UI e Visual Design<\/strong><\/h5><ul><li>Layout magazine fluidi e tipografia elegante in linea con la stampa cartacea<\/li><li>Gestione contenuti ad alta densit\u00e0 visiva (copertine, mostre, backstage fotografici)<\/li><li>CTA chiare per acquisto rivista, candidatura progetti e contatto<\/li><li>Dashboard redazionale su misura per gestire pubblicazioni e collaborazioni<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cc452 elementor-widget elementor-widget-lqd-carousel lqd-group-carousel w-full\" data-id=\"e3cc452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lqd-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"lqd-carousel-viewport relative 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height=\"1394\" src=\"https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A2.jpg\" class=\"attachment-full size-full wp-image-11754\" alt=\"\" srcset=\"https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A2.jpg 1920w, https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A2-300x218.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t<\/div>\n\n\t\t\n\t\t<div class=\"lqd-carousel-cell lqd-filter-item shrink-0 grow-0 basis-auto relative transition-effects elementor-repeater-item-ae3099e\">\t\t<figure class=\"lqd-carousel-content-img overflow-hidden\"><img decoding=\"async\" width=\"1920\" height=\"1394\" src=\"https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A3.jpg\" class=\"attachment-full size-full wp-image-11755\" alt=\"\" srcset=\"https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A3.jpg 1920w, https:\/\/www.lucacassara.it\/ux\/wp-content\/uploads\/2025\/05\/A3-300x218.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t<\/div>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"lqd-carousel-nav flex items-center w-full pointer-events-none\">\n\t\t\t\t\t\t<button class=\"lqd-carousel-nav-prev lqd-carousel-nav-btn inline-flex items-center justify-center pointer-events-auto transition-all cursor-pointer\" type=\"button\" aria-label=\"Previous\" disabled=\"1\"><i aria-hidden=\"true\" class=\"w-1em h-auto align-middle fill-current relative fas fa-arrow-left\"><\/i><\/button>\n\t\t\t\t\t\t<button class=\"lqd-carousel-nav-next lqd-carousel-nav-btn inline-flex items-center justify-center pointer-events-auto transition-all cursor-pointer\" type=\"button\" aria-label=\"Next\" disabled=\"1\"><i aria-hidden=\"true\" class=\"w-1em h-auto align-middle fill-current relative fas fa-arrow-right\"><\/i><\/button>\n\t\t\t\t\t<\/div>\t\t<div class=\"lqd-carousel-dots lqd-carousel-dots-empty flex\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<script>\n\t\twindow.liquid.behaviors.push( {\n\t\t\tdataId: \"e3cc452\",\n\t\t\tbehaviors:[\n\t\t\t\t{behaviorName:'liquidCarousel',options:{selectedAttraction:0.025}},{behaviorName:'liquidCarouselDrag',options:[]},{behaviorName:'liquidCarouselNav'},{behaviorName:'liquidCarouselDots'},\n\t\t\t]\n\t\t} );\n\t\t\n\t\t<\/script>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While artificial intelligence has undoubtedly revolutionized the world of image creation, it also raises important questions.<\/p>\n","protected":false},"author":1,"featured_media":11594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-11592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui"],"_links":{"self":[{"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/posts\/11592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11592"}],"version-history":[{"count":12,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/posts\/11592\/revisions"}],"predecessor-version":[{"id":11785,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/posts\/11592\/revisions\/11785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=\/wp\/v2\/media\/11594"}],"wp:attachment":[{"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacassara.it\/ux\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}